Shows / The Footballco Business Podcast
The Footballco Business Podcast
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Episodes
The Footballco Business PodcastEni Aluko: How to grow women's football and the commercial argument for investing in it
Former England international, broadcaster, and investor Eni Aluko joins us to dissect the evolving commercial landscape of women's football. From balancing a…
The Footballco Business PodcastHow FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm…
The Footballco Business PodcastFrom Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool
On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear…
The Footballco Business PodcastSportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than…
The Footballco Business PodcastSportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament…
The Footballco Business PodcastCannes LIONS & World Cup Special: Festival and World Cup marketing highlights
We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport…
The Footballco Business PodcastHow brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get…
The Footballco Business PodcastUS Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US…
The Footballco Business PodcastInside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
How do you sell Spanish football to an American audience? In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America…
The Footballco Business PodcastBehind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
On this episode, we welcome Paul Caine, president of On Location, the company in charge of hospitality for this Summer’s FIFA World Cup. Paul joins us to…
The Footballco Business PodcastCreativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan
On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from…
The Footballco Business PodcastHow BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit
This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever!…
The Footballco Business PodcastAdebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the…
The Footballco Business PodcastHow Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through…
The Footballco Business PodcastWhat the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and…
The Footballco Business PodcastThe most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship…
The Footballco Business PodcastIdentifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of…
The Footballco Business PodcastFootball and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw…
The Footballco Business PodcastJuventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a…
The Footballco Business PodcastVodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how…
The Footballco Business PodcastRonaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We…
The Footballco Business PodcastManchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to…
The Footballco Business PodcastMatt McKie - Stockport County and building community plus lessons from Manchester United
On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior…
The Footballco Business PodcastColm Dillane AKA KidSuper: Football, fashion and creativity
On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and…
- The Footballco Business Podcast
EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon
This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA…
The Footballco Business PodcastWorld Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman
On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's…
The Footballco Business PodcastHow to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton
On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the…
The Footballco Business PodcastHow Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal
On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC…
The Footballco Business PodcastWomen's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker
The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport…
The Footballco Business PodcastWomen's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in…
The Footballco Business PodcastMLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season
With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since…
The Footballco Business PodcastEA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson
On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the…
The Footballco Business PodcastFK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe
On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to…
The Footballco Business PodcastBonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast
This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip…
The Footballco Business PodcastC.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture
C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they…
The Footballco Business PodcastDentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning
Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was…
The Footballco Business PodcastBeyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League
Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi…
The Footballco Business PodcastCreating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham
Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk…
The Footballco Business PodcastGrowing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISA
In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel…
The Footballco Business PodcastFootball and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw Miller
Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds…
The Footballco Business PodcastSelling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy Mitchell
We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of…
The Footballco Business PodcastFIFA, PES, Sensible Soccer and More: The retro football video games that changed fans' relationship with the sport ft. Bitmap Books' Richard Moss
We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the…
The Footballco Business PodcastSaudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit
On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA…
The Footballco Business PodcastAC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno
From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made…
The Footballco Business PodcastSports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?
On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from…
The Footballco Business PodcastCreating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast
On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social…
The Footballco Business PodcastUnilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath
Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their…
The Footballco Business PodcastGoogle's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport
As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this…
The Footballco Business PodcastFC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez
Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of…
The Footballco Business PodcastAcid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more
Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds…
The Footballco Business PodcastRoc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire
We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency…
The Footballco Business PodcastEuro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024
This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this…
The Footballco Business PodcastAdmiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs
In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United…
The Footballco Business PodcastJuventus - The Juventus Creator Lab and a new creator-led approach to club content creation
This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the…
The Footballco Business PodcastLas Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch
Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to…
The Footballco Business PodcastReal Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success
On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and…
The Footballco Business PodcastM&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket
On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience…
The Footballco Business PodcastCharlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners
Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's…
The Footballco Business PodcastSouthampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions
On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young…
The Footballco Business PodcastManchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies
On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which…