Latest / The Footballco Business Podcast

Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!
Also…
The strategy behind Vodafone’s new UEFA partnership
Similarities with men’s football and women’s rugby
How football and marketing have changed since Vodafone’s last UEFA partnership
Could we see Vodafone on a Premier League shirt again?
Stadium sponsorship
What is Hyrox and why you should care
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.