Latest / The Footballco Business Podcast
US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sport.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.