Latest / The Footballco Business Podcast
How UEFA will reach young fans with the Women's Euro 2022 ft. Kayleigh Grieve of UEFA
With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase event. Kayleigh discuss the challenge of attracting young girls into women's football, UEFA's goals for the tournament and also the challenges faced in making sure as many fans as possible can watch the matches in packed stadiums.
The skinny
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