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How Atlanta United create soccer fan culture and engagement from the ground up
Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darren discusses how they established their passionate fanbase, what was on his "to do" list when he became the club's first hire back in 2014 and what other football clubs around the world can learn from Atlanta's "fan first" approach.
He and Alex also discuss Atlanta's connection with the local Hip-Hop music scene AND Darren's infamous performance with rapper (and Atlanta fan) Waka Flocka Flame to…
The skinny
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