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Growing the FA Cup with young fans ft. the FA's Ryan Armstrong
This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. On the show is Ryan Armstrong, senior brand manager at the Football Association and the man in charge of marketing the oldest national football competition in the world.
Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media…
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