Latest / The Footballco Business Podcast
Focusing on local fandom and what makes USL different to MLS in US Soccer
This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football and why for football to grow in a country the size of the US there needs to be more on offer than just MLS.
Listen now to find out how clubs across its divisions engage fans on a local and US-wide level and how some of the USL's plans to look more European than American, including ideas around bringing relegation and promotion into US sport.
The skinny
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