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The Iniesta Effect and growing J League abroad with Kei Koyama, Global Business Officer at J League
Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and status. They also discuss the impact that European superstars such as Andrés Iniesta had on the league's reputation outside Japan, the league's ground-breaking rights deals and the vision for growth and expansion in the future.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of…
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