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How clubs become bigger than football with LAFC, Wolves, Sabrina Comms & BOL
We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look outside of their sport to attract and engage fans. The panel discuss how areas like gaming, music and lifestyle have become integral to a modern soccer club's DNA and how that can be leveraged both in terms of fan engagement and commercially.
The panel in full:
Russell Jones (General Manager at Wolverhampton Wanderers FC)
Rich Orosco (Chief Brand Officer at LAFC)
Sabrina Carroza (PR consultant…
The skinny
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