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Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand
On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of Indivisa (Footballco's women's football brand) taking over from our regular host, Alex Manby,
Morgan speaks to Jane about preparations for this summer's tournament, from the bid process to how it is they're reaching fans in the UK and US. Morgan and Jane also discuss the legacy of the 2022 Women's Euro and how Australia's own identity is coming through in its marketing.
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