Latest / The Footballco Business Podcast
Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie
On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America and the strategy behind the launch of its English-language social accounts.
Carlos also explains their partnership with the record-breaking Warner Bros. film Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.