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Messi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long
We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss why Messi had to be number one, the benefits for 'brand Messi' in the US and if anyone can dethrone him next year.
We also talk about the increase in the marketability of women's football and the players driving it, as well what Harry Kane offers to brands that Neymar doesn't and why there are more footballers in the list than athletes from any other sport.
To find out more and view both the 50MM shortlist and the extended list of 125…
The skinny
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