Shows / Search Engine Journal Show
Search Engine Journal Show
Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
Episodes
Search Engine Journal ShowIs Legacy Martech Keeping You Focused on the Wrong Metrics? with Jon Miller
Is your marketing automation platform helping your business grow, or holding it back? In this episode of the Search Engine Journal Podcast, Heather Campbell…
Search Engine Journal ShowFlat Traffic, No Budget: What Ziff Davis' Jonathan Berthold Tests First
How do you run useful marketing experiments when traffic is flat and there's no extra budget? Search Engine Journal Editor-in-Chief Katie Morton speaks with…
Search Engine Journal ShowWill AI Kill Us All? Hype, Risk, and What Marketers Should Do Next
Is artificial intelligence an existential threat, an overhyped promise, or a fundamental shift marketers need to understand now? Search Engine Journal…
Search Engine Journal ShowWhy AI Recommends Your Competitor & What to do About It with Kris Jones
Kris Jones has been in search since the late 1990s. He built and sold Pepperjam, and now runs the agency LSEO. In this latest episode of the SEJ Podcast, he…
Search Engine Journal ShowWhere the Clicks Go Now.
Clicks are down across the open web, but the traffic didn't disappear. It moved. Join Katie Morton (SEJ's editor in chief) and Matt Southern (senior news…
Search Engine Journal ShowSEO Experts Gather for a Candid Chat About Search
We're excited to bring you the SERP's Up podcast on the SEJ Show channel! Join Wix for their landmark 100th episode, as their experts & guests take a deep dive…
- Search Engine Journal Show
Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way…
- Search Engine Journal Show
Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting…
- Search Engine Journal Show
Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode
In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and…
- Search Engine Journal Show
PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight
We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward…
- Search Engine Journal Show
How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to…
- Search Engine Journal Show
How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and…
- Search Engine Journal Show
Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben…
- Search Engine Journal Show
Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight
Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An "always on" mentality regarding SEO…
- Search Engine Journal Show
Beyond Bard: A Conversation With Google's Yury Pinsky On AI & The Future Of SEO - EP325
Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost…
- Search Engine Journal Show
Secrets of a Viral Content Creator With Brian Kearney - EP323
As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram…
- Search Engine Journal Show
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans - EP322
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have…
- Search Engine Journal Show
Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many…
- Search Engine Journal Show
The State Of SEO 2024: Disruptions And Opportunities with Ben Steele - EP320
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the…
- Search Engine Journal Show
How To Use Multilingual Localization To Extend Your Reach with Naoko Takano - EP319
Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play…
- Search Engine Journal Show
Learn To Master Your Website - Even If You Dont Speak Tech with Fiona Allman - Treen - EP318
No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means…
- Search Engine Journal Show
Reflecting On 20 Years Of Wordpress With The CEO of WooCommerce Paul Maiorana - EP317
As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for…
- Search Engine Journal Show
How To Navigate Social Media Trends & Emerging AI Technologies with Jamie Gilpin - EP316
How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout…
- Search Engine Journal Show
How To Create A B2B Content Strategy For YouTube with Ali Schwanke - EP315
YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple…
- Search Engine Journal Show
Dont Call It A Throwback - 20 Years Of SEO & Search Engine Journal with Loren Baker & Amanda Zantal Weiner - SPECIAL EPISODE
It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit…
- Search Engine Journal Show
Generative AI - Using Tools Effectively While Avoiding Common Traps with Eric Enge - EP314
ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws…
- Search Engine Journal Show
Leveraging WordPress To Tell Your Brand's Story with Josepha Haden Chomphosy - EP 313
Unlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative…
- Search Engine Journal Show
Googles Head of Ads Safety Talks Clicks and Compliance with Alejandro Borgia - EP 312
Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro…
- Search Engine Journal Show
After I/O: What To Know Following Google's Big Month with Amanda Zantal Wiener, Roger Montti, and Matt Southern
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda…
- Search Engine Journal Show
Content and Brand Storytelling Be A Better Brand Storyteller with Ryan Kutscher - EP311
In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is…
- Search Engine Journal Show
Conversion Optimization for PPC - Delivering On The Promise From Ad To Landing Page with Navah Hopkins - EP310
Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art…
- Search Engine Journal Show
Consulting for Equity and Avoiding the SEO Hamster Wheel with Roland Frasier - EP308
You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That's what we're all about…
- Search Engine Journal Show
Talking AI & SEO Plus IndexNow Updates With Bing Fabrice Canel - EP308
AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for…
- Search Engine Journal Show
3 Pillars Of Privacy Centric Marketing Steps You Need To Take Now with Lucas Long - EP306
Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your…
- Search Engine Journal Show
Whats Great and Whats Noise Content Crafting Best Practices from Our Experts with SEJ Panel - EP307
In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and…
- Search Engine Journal Show
Social Ads Connecting Performance & Metrics To Outcomes with Daniel Alvarado - EP305
Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed. Daniel…
- Search Engine Journal Show
Audience First SEO With HubSpot With Rory Hope - EP304
In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and…
- Search Engine Journal Show
Special Episode: Q&A With Google's Martin Splitt - Semantic HTML, Search and Google Search Console
Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google…
- Search Engine Journal Show
Two Search Experts Discuss Blogging About SEO With Barry Schwartz
When two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the…
- Search Engine Journal Show
How To Scale Your PPC & Advertising Way Beyond Google Ads With John Gentry
Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in…
- Search Engine Journal Show
Link & Blogging Strategies For 2023 With Ann Smarty
SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting…
- Search Engine Journal Show
ChatGPT & Search NeevaAI's Real Time AI Search Is Already Here With Sridhar Ramaswamy
It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It's true - there is no doubt that AI will…
- Search Engine Journal Show
Identity & Custom User Experiences - How ID Helps Convert with Nancy Marzouk
Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's…
- Search Engine Journal Show
Creative Intelligence And Its Role In Online Advertising with Alex Collmer - EP 298
You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative…
- Search Engine Journal Show
Journalism To PR To Marketing To Sports with Karina Viviana Barriga - EP 297
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field…
- Search Engine Journal Show
Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent…
- Search Engine Journal Show
The State of SEO With Ben Steele - EP 293
Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele…
- Search Engine Journal Show
Scarcity Marketing And The Fear Of Missing Out With Mindy Weinstein - EP 292
Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing…
- Search Engine Journal Show
The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins…
- Search Engine Journal Show
SEO Data And New Opportunities With Dmitrii Kustov - EP 290
What's more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the…
- Search Engine Journal Show
How To Leverage Amazon Prime Day To Grow Sales With Raj Nijjer - EP 289
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing…
- Search Engine Journal Show
Current Trends in Email Marketing: Tips & Pitfalls With Jay Schwedelson - EP 288
Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common…
- Search Engine Journal Show
The Death & Afterlife of Content Marketing with Vitor Pecanha - EP 287
In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon?…
- Search Engine Journal Show
Seamlessly Integrating SEO For Product Launches With Aja Frost & Justin Champion - EP286
There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live…
- Search Engine Journal Show
Whats REALLY Working In SEO with Craig Campbell - EP 285
It is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they…
- Search Engine Journal Show
SEO For Ecommerce & The Future Of Google Shopping with Ethan Griffin - EP284
Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side…
- Search Engine Journal Show
Marketplace Marketing, Management, & SEO Tactics With Ryan Lee - EP 283
Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach. In this episode of the SEJ Show, I talk with…
- Search Engine Journal Show
Modern PPC Opportunities & Challenges With Kirk Williams EP 282
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people…
- Search Engine Journal Show
Decoded Headless CMS & SEO With Lidia Infante - EP 280
What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of…