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Identity & Custom User Experiences - How ID Helps Convert with Nancy Marzouk
Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape.
Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach.
We also get into clean rooms and clean tech vs. a "black box" approach and how AWS, Google & Snowflake's impacts on the ID data market will look like.
There's a lot that…
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