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Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?
Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google.
Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.
Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42
The biggest pivot probably in the past decade is that, to your…
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