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The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.
Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.
You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
Header bidding came to exist in the first place because publishers felt they were not getting a fair auction inside the Google Ad Tech stack. So header bidding was designed to open up that auction process and bring…
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