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The Death & Afterlife of Content Marketing with Vitor Pecanha - EP 287
In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon?
Vitor Peçanha. the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing.
We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of content marketing, and the challenges and opportunities of building a global content marketing company.
Content marketing today, it's like going back to our roots and saying hey, you need to generate value…
The skinny
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