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Is Legacy Martech Keeping You Focused on the Wrong Metrics? with Jon Miller
Is your marketing automation platform helping your business grow, or holding it back? In this episode of the Search Engine Journal Podcast, Heather Campbell speaks with Jon Miller, co-founder of Marketo, Engagio, and now Phave, about why traditional marketing automation platforms may no longer meet the needs of modern B2B marketing teams.
Miller explains why the traditional lead generation model of capturing, nurturing, scoring, and passing leads to sales doesn't reflect how B2B buying decisions are made today.
With complex buying committees, multiple decision-makers, and increasingly…
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