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SEO For Ecommerce & The Future Of Google Shopping with Ethan Griffin - EP284
Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side.
Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces.
Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show to discuss overall SEO for ecommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels), and ways to prepare for the 2022 Holiday Shopping season…
The skinny
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