Latest / Search Engine Journal Show

Journalism To PR To Marketing To Sports with Karina Viviana Barriga - EP 297
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field.
Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing.
Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.
We know how passionate people are about a sport, whether football, soccer, or basketball. People sometimes have an irrational…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.