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Flat Traffic, No Budget: What Ziff Davis' Jonathan Berthold Tests First
How do you run useful marketing experiments when traffic is flat and there's no extra budget?
Search Engine Journal Editor-in-Chief Katie Morton speaks with Jonathan Berthold, VP of Revenue at Ziff Davis, about choosing, pitching, and evaluating tests across SEO and paid media.
They discuss how to get leadership buy-in by explaining what a test will teach you, why it's safer to start small than change an entire website, and how to decide whether an experiment needs more time or should be stopped.
Jonathan also shares where he sees opportunities in bottom-of-funnel content, landing page and…
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