Shows / Search Engine Journal Show
Search Engine Journal Show
Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
Episodes
- Search Engine Journal Show
Google Analytics 4 - More Than SEO with Krista Seiden - EP 281
In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does…
- Search Engine Journal Show
Schema Strategy - How To Get More From The SERPs with Martha van Berkel - EP 279
Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then you'd want to take a look at schema strategy. Martha…
- Search Engine Journal Show
Google Analytics 4 - Everything You Need To Know with Charles Farina - EP278
Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover…
- Search Engine Journal Show
TLD Experimentation & Authority Building with Publishing and SEO
Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that's been built over the past few years being indexed in…
- Search Engine Journal Show
The Four Day Work Week - Will It Work For Your Marketing Team with Joe Oconnor - EP276
Thinking about implementing a four-day work week? In this episode, Joe O'Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs…
- Search Engine Journal Show
Growth Marketing vs SEO: Is There A Difference with Mark Spera - EP275
SEO has become a major part of marketing strategies in the past decade. As Google's ranking algorithms continue to improve and change over time, businesses…
- Search Engine Journal Show
How To Dominate Google Merchant Center with Duane Brown - EP 274
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including…
- Search Engine Journal Show
Microsoft Ads Reach Success With The Future Of Ad Exchanges with John Lee - EP273
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — The future is now. Big changes…
- Search Engine Journal Show
How A Solid Content Strategy Can Empower Your Team with Amanda Zantal-Wiener - EP272
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda…
- Search Engine Journal Show
The Key To SEO Succes - Effortless Expectation Setting with Grant Simmons - EP 271
Can't you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I've…
- Search Engine Journal Show
Mastering SEO Within Google's SERPs with Dr Pete Meyers - EP 270
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can…
- Search Engine Journal Show
How To Optimize LinkedIn For Better Connections & More Leads with Jessica Foster - EP 269
Whether you're in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist…
- Search Engine Journal Show
The Importance Of First Party Data Activation with Brent Ramos - EP268
Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market - Safari. How does this affect marketing &…
- Search Engine Journal Show
Marketing In The Metaverse With Lisa Buyer
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to…
- Search Engine Journal Show
How to Pick the Most SEO Friendly CMS For Your Website With Mordy Oberstein
You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows…
- Search Engine Journal Show
Ask A PPC With Navah Hopkins - EP265
Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly…
- Search Engine Journal Show
B2B Content Strategies for SEO & Beyond With Kameron Jenkins - EP264
Excellent content can be a powerful tool for the B2B world. It's key to know how it will benefit your company and what SEO strategies you should use. Kameron…
- Search Engine Journal Show
Faster, More Complete Content_ How to Rank More in Less Time with Jeff Coyle - EP 263
Wish you could get more organic leads? Looking for easier, faster ways to propel your site to the top of Google? They say that tons of high-quality content…
- Search Engine Journal Show
Google Analytics: What's A Good Bounce Rate In 2022 with Kayle Larkin - EP 262
We know — bounce rates and marketing analytics can be confusing. You're getting tons of traffic, but you feel like your bounce rate is high. What should your…
- Search Engine Journal Show
The 2022 Powerhouse- SEO + Influencer Marketing + Affiliate Marketing with Regina Fischedick and Adam Riemer - EP 261
We know SEO works. We know influencer marketing works. We know affiliate marketing works. In 2022, these three come together to give your business the extra…
- Search Engine Journal Show
SEO For Tourism: How To Outrank The Competition & Get Found with Rachel Vandernick - EP260
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they're booking…
- Search Engine Journal Show
Content Marketing and Business Growth - Become A Publishing Powerhouse with Brian Morrissey - EP 259
Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your business does best — niche content? The…
- Search Engine Journal Show
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data with Ann Handley
Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. This shift to first-party data allows you…
- Search Engine Journal Show
SEO In 2022: 10 Important SEO Trends You Need To Know with Miranda Miller - EP 257
2022 is here and so is the era of machine-influenced SEO. With so many new algorithm changes, futuristic "AI" theories, and the importance of user intent…
- Search Engine Journal Show
New Google Local & Google Maps Features That Boost Marketing with Amanda Jordan - EP256
The key to local business success: Be the first to use Google's newest marketing features in your area. Get more traffic in the door, get your business noticed…
- Search Engine Journal Show
SEO Shake-Up: IndexNow's Instant SERP Updates Are Here with Fabrice Canel - EP 254
On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal…
- Search Engine Journal Show
How To Boost Video Views With Next-Level SEO Strategies with Paul Andre - EP 253
Want to improve your video SEO strategy so your videos rank better? Video is hot right now, and the competition is steep. That's why you'll want to watch this…
- Search Engine Journal Show
Using Google Trends To Optimize Your Content Strategy Timing with Louisa Frahm - Ep 252
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you…
- Search Engine Journal Show
How Neeva is Creating A Search Experience Without Ads with Sridhar Ramaswamy - Ep 251
Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service - premium media…
- Search Engine Journal Show
How to Maximize Your PPC Performance in 2022 with Jeff Ferguson
Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most…
- Search Engine Journal Show
WordPress SEO for Enterprise: Top Tips & Best Practices with Shelley Fagin
Many large organizations already know it to be true: WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be…
- Search Engine Journal Show
How to Make WordPress Optimization Easier & More Effective with Syed Balkhi - Ep 248
Optimizing your WordPress website is a never-ending job. But that doesn't mean it has to be hard or complicated. Syed Balkhi, founder and CEO of Awesome Motive…
- Search Engine Journal Show
State of SEO - Top Insights with Shelley Walsh - Ep 247
Would you like to get high-level leads? Who doesn't! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh…
- Search Engine Journal Show
Google Ranking Factors Fact or Fiction with Anna Crowe - Ep 246
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of…
- Search Engine Journal Show
How to Use Snapchat In Your Marketing Campaigns with Matt McGowan - EP 245
Have you ever thought of using Snapchat for marketing? Snapchat is more than a camera tool and social media network – it's also a keyword discovery engine!…
- Search Engine Journal Show
How to Make Pinterest Profitable for You with Lindsay Shearer - Ep 244
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic…
- Search Engine Journal Show
Prioritizing Technical SEO Issues with Cody Gault - Ep 243
Are you considering a site migration? Migrations are a challenging - and sometimes dreaded - step in SEO. With site migrations, chances are you're going to run…
- Search Engine Journal Show
Product-Led SEO with Eli Schwartz - Ep 242
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility?…
- Search Engine Journal Show
Google Patents and Future Proofing Your SEO with Bill Slawski - Ep 241
Do you want to understand search patents better? With the various Google white papers that come out and the changes in their patents, keeping up could be a…
- Search Engine Journal Show
Entity Building and Googles Knowledge Graph with Jason Barnard - Ep 240
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate…
- Search Engine Journal Show
Link Building Through Creative and Smart Outreach with Bibi Raven - Ep 239
Are you a link builder or digital PR pro, or you're just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart…
- Search Engine Journal Show
Site Migrations and Planning for Holiday Site Code Freezes with Nik Ranger - Ep 238
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?…
- Search Engine Journal Show
SEO in the Latin American Market with Diana Martins - Ep 237
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two…
- Search Engine Journal Show
How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy with Mark Rofe - EP 236
Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner…
- Search Engine Journal Show
SEO & Content Strategy for Established Publications with Alli Berry - E.p. 235
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and…
- Search Engine Journal Show
Why Intent and Design Is Important in Digital PR with Gisele Navarro - E.p. 234
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of…
- Search Engine Journal Show
Often Forgotten SEO Audit Issues to Boost Your Performance with Joe Hall - E.p. 233
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about…
- Search Engine Journal Show
Shopify SEO - How Shopify Is Making Their SEO Better with Kevin Indig - E.p. 232
SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with…
- Search Engine Journal Show
How to Find Your Audiences Whenever They Are Online with Marty Weintraub - E.p 231
In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner…
- Search Engine Journal Show
Automation and Paid Search - How To Adapt and Prosper with Frederick Vallaeys - E.p. 230
Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for…
- Search Engine Journal Show
How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too with Nicky Wake - E.p. 229
Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards…
- Search Engine Journal Show
How to Scale Enterprise SEO with Edge SEO and Automation with Mark Traphagen - Ep. 228
Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury…
- Search Engine Journal Show
SEO for publishers and marketplaces with Simon Heseltine - Ep. 227
Loren and Simon will be discussing Simon's SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current "marketplace SEO" focus at Trader…
- Search Engine Journal Show
Google's Page Experience Update & Core Web Vitals with Martin Splitt - Ep. 226
Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for…
- Search Engine Journal Show
The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma - Ep. 225
Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use…
- Search Engine Journal Show
Wordpress SEO and Site Migrations with Arsen Rabinovich - Ep. 224
In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site…
- Search Engine Journal Show
Moving from Consultant to In-House SEO with Melissa Fach - Ep.223
Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and…
- Search Engine Journal Show
The State of Affiliate Marketing & Campaign Management with Adam Riemer - Ep. 222
How does affiliate marketing tie in to SEO? More than you'd think. Google algorithm updates have led to mega affiliates and their listices ranking higher than…
- Search Engine Journal Show
Is Remarketing Dead & Other PPC Questions with Navah Hopkins - Ep. 221
Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking…
- Search Engine Journal Show
How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou - Ep. 220
We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still…