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The Importance Of First Party Data Activation with Brent Ramos - EP268
Cookies going away in Chrome?
They already have been eliminated from the most popular browser on the mobile market - Safari.
How does this affect marketing & sales? What about Shopify merchants?
Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond.
We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we're getting through cookies on the Chrome browser.
Third-party data will probably always exist in some format, to some kind of degree, and not all third-party data is bad…
The skinny
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