Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#477: Gen AI in the E-commerce Experience with Bernadette Nixon, Algolia
Algolia, the world’s only end-to-end AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#476: Digital experiences in physical retail with Sarah Jarvis, Eagle Eye Solutions
Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#475: Customer lifetime value for the win, with Neil Hoyne, Chief Strategist at Google
Today we’re going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#474: Increasing speed to improve CX with Doug Rubingh, Sinch MessageMedia
Recent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#473: Meaningful customer dialogue with Christian Ward, Chief Data Officer, Yext
Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#472: Improving mixed reality with Dave Kaufman, Meta
Today we’re going to talk about mixed reality, what it is, how it can be beneficial, as well as how learning from one experience in marketing can improve the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#471: Building a change maker culture with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#470: Great data equals great advertising with Gruia Pitigoi-Aron, The Trade Desk
Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#469: Agility in the enterprise using a composable approach with Matt Biilmann, CEO of Netlify
Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#468: Recruitment advertising to find the best candidates with Neil Costa, HireClix
Today we’re going to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#467: Making a meaningful impact with your brand in 2024 with Mark Nardone, CMO at PAN Communications
Today we’re going to talk about how to make a bigger and more meaningful impact in highly competitive industries, and get some insights on what we learned from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#466: Inclusivity and Innovation as Competitive Advantage with Johane Domersant, John Deere
It’s increasingly clear that businesses that invest in their employees to achieve great employee experience are investing in their own future. To achieve this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#465: Prioritizing the right data and signals with Prasaana Dhungel, GrowByData
First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#464: AI and Creative Work with Toby Barlow, Lafayette American
Today we’re going to talk about the role of artificial intelligence in creative roles and creative work, and how they can work together, conflict, and all of…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#463: AI and Cybersecurity with Gary Guseinov, CEO at RealDefense
Today we’re going to talk about AI and cybersecurity, and the promises, myths, and reality of how the two can work together to keep businesses and customers…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#462: Collaboration for successful experimentation with Collin Crowell and James McCormick
Today we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#461: Raising the stakes of stakeholder design with Curt Schreiber, VSA Partners
One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#460: Retention in an Omnichannel World with Ann Fellman, Bloomerang
Today we’re going to talk about a topic we don’t talk about much on this show - nonprofits, and more specifically since it’s December, end of year giving. If…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#459: Product leaders and the customer experience with Jess Keeney, Duck Creek Technologies
Today we’re going to talk about the role of product leaders in shaping the customer experience, and how continuous learning and continuous improvement help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#458: Demystifying CX Governance with Sami Nuwar
Today we’re going to talk about demystifying CX governance, what exactly we mean by “governance,” as well as the components that make it truly work for an…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#457: Building a culture of experiementation, with Kirsty Dawe, Webeo
Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#456: Using cloud communications while optimizing the customer experience with Patrick Sheehan, Intermedia
Today we’re going to talk about 'the reseller advantage' and how to modernize businesses by using cloud communications, without compromising customer…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#455: Successful Outsourcing with Sarah Ellenberg, PartnerHero
Today we’re going to talk about successful BPO, or Business Process Outsourcing, and what the enterprise can to do make it a win-win for the business and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#454: Reskilling & upskilling for Generative AI with Michelle Boockoff-Bajdek, Skillsoft
In the ever-evolving landscape of work, where AI permeates our daily routines, it is imperative for teams at every company, including marketers, to embrace…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#453: AI for Localization and Personalization with Stephanie Shreve, PowerChord
Today we’re going to talk about Localization, Personalization, and AI, and how using these methods and tools well can increase ROI and improve the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#452: Enhancing E-commerce with AI with Sean Mullaney, Algolia
Today we’re going to talk about enhancing E-commerce with AI by improving personalization, relevance, and the overall customer experience. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#451: The Post Cookie World and CX with Carl White, Nano Interactive
Nano Interactive’s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext
We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#449: Making better proposals with Joe Ardeeser, Smart Pricing Table
Today we’re going to talk about proposals - love them or hate them, they are a requirement for so many companies, consultancies, and consultants to get new…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#447: Innovation in content marketing with Deane Barker, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#445: Headless commerce with Jim Tattersall, Rotate
Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz
According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint
In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in the HIPAA…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast
Today we’re going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#441: Customer feedback that benefits everyone with Adam Alfia, Real Time Feedback
Today we’re going to talk about using customer feedback effectively, and how businesses can take the wealth of information they collect from their customers to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#440: Optimizing internal processes to improve CX with Nikhil Nandagopal, Appsmith
Today we’re going to talk about how focusing on internal processes can provide both internal and external benefits to a business. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#439: Success in a first-party data world with Derek Slager, Amperity
Today we’re going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#438: Enhancing the E-commerce CX with Paul Thompson, Cloudinary
Brands must meet customer expectations for a personalized experience throughout the buyer's journey. One key opportunity to achieve this is by leveraging…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#437: AI as a member of your marketing team, with Daniel Maloney, Tailwind
There is a lot of talk about artificial intelligence these days in many areas of the business, and marketing is one that we talk about a lot on this show, but…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#436: Using AI to Reach More Customers with Nicholas Holland, VP of Product, HubSpot Marketing Hub
I am here at Hubspot’s INBOUND Conference in Boston to talk about the impact that AI is having on marketers and how they can more effectively reach their…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#435: Building a culture of experimentation, Kevin Li, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#433: Demystifying platform selection with Bryan Jones and Cara Bourdage, The Office of Experience
I’m excited to talk with my guests today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#432: Data sharing and collaboration with Kamakshi Sivaramakrishnan, Samooha
Today we’re going to talk about the power of data sharing and collaboration and how data clean rooms can help organizations in several ways. To help me discuss…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#431: Growing leaders and aspiring leaders with Nate Prosser, Wawa and the Leadership Chalk Talk Podcast
Today we’re going to talk about growing current leaders and aspiring leaders into the best possible version of themselves. To help me discuss this topic, I’d…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#430: Personalized Campaigns in Highly Regulated Industries with Diana Lee, Constellation
Today we’re going to talk about how to create compelling personalized content and campaigns even in highly regulated industries. To help me discuss this topic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#429: AI & the Workforce with Jon Darbyshire, SmartSuite
Today we’re going to talk about AI and the workforce, and how intelligent businesses embrace automation to empower citizen developers and others to work…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#428: Personalizing the Customer Journey with Trent Rossini, inQuba
Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#427: Creating engaged teams with Kelsey Bishop, Founder at Candor
Today we’re going to talk about how to create engaged teams by creating a culture of self-awareness and continuous learning and improvement. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#426: Print media in an omnichannel world with Curtis Tingle, CMO at Vericast
Today we’re going to talk about the role of print media in a digital world, and why it’s important to not overlook valuable channels that your customers value…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#425: Media sufficiency for greater marketing success with Austin Fredrich, The Office of Experience
I’m excited to talk with my guest today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#424: Marketing complex products and services with Jaxon Repp, Field CTO & Head of Marketing, HarperDB
Today we’re going to talk about marketing technically complex products and services, and some of the challenges and opportunities they present. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#423: Hyperautomation and the enterprise with Jon Barton, TEKsystems
This is part 1 of a special series about how organizations can streamline business processes, increase workflow efficiency and mitigate risk with…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#422: The future of work in marketing with Lisa Murton Beets, Content Marketing Institute
Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#421: Agile Accessibility with Corb O'Connor, LevelAccess
Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#420: Excellent Experimentation with Dejean Brown, Optimizely
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#419: Headless E-commerce and CX with Chris Bach, Netlify
Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#418: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes…