Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#439: Success in a first-party data world with Derek Slager, Amperity
Today we’re going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the evolution of data clean rooms, and retail media networks.
To help me discuss these topics, I’d like to welcome Derek Slager, CTO & Co-Founder at Amperity.
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The Amperity website: https://www.amperity.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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