Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.
Today we’re going to talk about an exciting announcement at the show this year, which is called Optimizely One, and while I will let my guest provide a more robust definition for us, it’s a SaaS platform for digital marketing that is decoupled, highly composable, and includes components for creation, delivery, personalization and testing of digital content to improve the customer experience…
The skinny
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