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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#458: Demystifying CX Governance with Sami Nuwar

Today we’re going to talk about demystifying CX governance, what exactly we mean by “governance,” as well as the components that make it truly work for an organization—and their customers.

To help me discuss this topic, I’d like to welcome Sami Nuwar back to the show. He is a Customer Experience Leader and Thought Leader who has worked with some of the world’s top brands on CX initiatives.

Resources

PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

Flavors of Governance: Governance can take many forms, but here we describe…

The skinny

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