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#476: Digital experiences in physical retail with Sarah Jarvis, Eagle Eye Solutions
Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a number of insights about the state of retail marketing. Today we’re going to talk about a few of the insights in the report, including how contextual personalization and an omnichannel approach are becoming more important in the physical and digital retail environments.
To help me discuss this topic, I’d like to welcome Sarah Jarvis at Eagle Eye Solutions.
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