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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#474: Increasing speed to improve CX with Doug Rubingh, Sinch MessageMedia

Recent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are simply not equipped to handle that at scale. Today we’re going to talk about the importance of speed of communication when optimizing the customer experience.

To help me discuss this topic, I’d like to welcome Doug Rubingh, President US & UK at Sinch Message Media.

Resources

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The skinny

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