Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#420: Excellent Experimentation with Dejean Brown, Optimizely
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team.
To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely.
RESOURCES
Optimizely website: https://www.optimizely.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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The skinny
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