Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#419: Headless E-commerce and CX with Chris Bach, Netlify
Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty.
To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company that powers web experiences for major retailers like Victoria Beckham Beauty, Paul Valentine and Butcher Box.
RESOURCES
Netlify website: https://www.netlify.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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