Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#475: Customer lifetime value for the win, with Neil Hoyne, Chief Strategist at Google
Today we’re going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands.
To help me discuss this topic, I’d like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers’ Hearts.
Resources
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The skinny
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