Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#536: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#535: The Continued Evolution of E-commerce with Mark Simon, Celigo
In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#534: Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair
In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio
As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#532: Staying ahead in e-commerce, with Laura Ritchey, CEO, Radial
As the retail landscape continues to evolve at a rapid pace, staying ahead of the curve requires keen insights into technological advancements and emerging…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia
Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#530: Creating valuable CX using Gen AI with Eli Finkelshteyn, Constructor
In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#529: Better software testing for improved CX with Stephen Feloney, Perforce
Today we’re going to talk about the impact of software testing on the customer experience, and how rising customer expectations mean that brands need to up…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#528: The role of design in shaping the customer experience with Kaaren Hanson, Chief Design Officer at Chase
We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData
Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#526: Building extraordinary teams with Martin Gonzalez, Google
We talk a lot on this show about how it takes people, process, data, and platforms working well together to make a successful company. Today we’re going to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent
AI is, of course, at the top of every business leader's mind as questions come up about how it will inevitably fit into their tech stack. The issue here is…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#524: Gary Vaynerchuk on capturing and leveraging consumer attention
When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#523: The Dojo model and its transformative effect with TEKsystems, Part 2
In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#522: The Dojo model and its transformative effect with TEKsystems, Part 1
In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake
Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data
There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks
Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#517: Fostering a culture of continuous improvement with Mana Ionescu, AXOS Bank
Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we're diving…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#516: Customer and data centricity with Lamees Butt, Zoovu
Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group
Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#514: Nimble customer research with Todd Horvitz, Head of Insights, HP
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#513: AI & Fragmentation with Afif Khoury, SOCi
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#510: Missed opportunities with AI and CX with Tony Grout, Showpad
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#503: Better customer insights with Matt Butler and Russ Hannig
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze
As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#501: AI and the CMO with Amanda Cole, CMO at Bloomreach
Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove
Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#499: AI and Digital Transformation with Jonathan Boakes, Infinum
Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl
Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#496: The link between creativity and innovation with Anne Jacoby
Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#495: Pay transparency and the employee experience with Sydney Artt, Anaconda
While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#494: Maximizing online marketplaces with Todd Walsh, HP
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#491: Data collection done right with Sean Falconer, Skyflow
Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#490: AI & Great Customer and Employee Experiences with Simonetta Turek, Chief Product Officer at Medallia
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week
Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#488: Learning from our data with Matt Swalley, Omneky
Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI
It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#486: Igniting customer centricity with Sri Narasimhan, Head of Enterprise Customer Experience at CVS Health
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#484: What it takes to be a category-leading CX brand, with Joe Tyrrell, CEO of Medallia
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#483: Omnichannel and the future of retail with Kristin Schoenstein and Elizabeth Robillard, eTail Palm Springs
eTail West in Palm Springs, CA is coming up in a few weeks and I’m excited to be attending as well as moderating a panel there. To get ready for the event, I…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#482: Making phone conversations with customer count, with Ryan Johnson, CallRail
As marketers, there is a lot to keep up with. From trends like generative AI to platforms and methods, and new channels popping up, there is always more to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#481: Customer journey management with Stacy Sherman, Doing CX Right
As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#480: Search and the Customer Experience, with David Ting, Zenni Optical
Recently, Zenni Optical, the world's leading online eyewear retailer with more than 50 million frames sold worldwide, chose the Algolia AI Search platform to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#479: Left-brain/Right-brain AI with Peter van der Putten, Director AI Lab at Pega
Today we’re going to talk about the ethical use of AI, and how the concept of left-brain/right-brain AI can give businesses the best of all things, by helping…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#478: When is headless the right (or wrong) idea? with Liz Spranzani, CTO at Verndale
There is a lot of talk about headless, composable, MACH, and the like these days. And I can say from personal experience that there are many instances where…