Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake
Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal.
To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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The skinny
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