Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#491: Data collection done right with Sean Falconer, Skyflow
Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business.
To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow.
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