Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio
As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential.
Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report with a lot of information reinforcing the need for businesses to have a strong foundation of data to drive ROI from their AI investments.
Resources
Twilio's 2024 State of Customer Engagement report: https://bit.ly/3UEKxqs
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