Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements.
Joining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Headed to MAICON 24 - the premier marketing and AI…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.