Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#503: Better customer insights with Matt Butler and Russ Hannig
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions.
To help me discuss this topic, I’d like to welcome Matt Butler, Co-Founder & CEO of…
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