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#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove
Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked at as a commodity product/service with little differentiation between brands. Incentives, like bonuses of free money for gambling, wear out.
As we know and talk about a lot on this show, for brands to create a difference, they need to create a better…
The skinny
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