Shows / No Appointment Necessary
No Appointment Necessary
This is the podcast clinic owners listen to when they’re done with gurus, funnels, blueprints, and templates pretending to be strategy. No hacks. No 'proven' 10X systems.
This comes from HMDG. We have worked with more than 1,000 MSK clinics. We see the accounts, the utilisation rates, the failed ideas, the profitable ideas, and the reality behind the noise. We do not deal in theory. We deal in numbers. Most of the industry advice collapses the moment it hits real-world finances.
You get the…
Episodes
No Appointment NecessaryBetter Teams Start With Better Transparency.
Overview What actually makes a clinic memorable? In this episode, Michael is joined by Jason from Body Logics to talk about how he has grown the business from…
No Appointment NecessaryBefore You Hire, Spend or Panic, Look at the Data: Clinic Signal and the Numbers That Run Your Business
Overview How many decisions are you making in your clinic based on what you think is happening? In this episode, Michael is joined by Ewan Ross from ER…
No Appointment NecessaryThe Inside View: Learnings From A Practice Manager
Overview This episode takes a different angle. Instead of hearing from another clinic owner, Michael talks to someone who sees the business from the other side…
No Appointment NecessaryHow Do You Grow a Clinic When Nobody Knows Who You Are? The Power of Relationship Marketing
Overview Part start-up story, part industry conversation, this episode looks at what it really takes to grow a clinic when nobody knows who you are yet…
No Appointment NecessaryJack Howard on Growing a Home Physio Business Without Losing Your Mind
Overview Building a physio business sounds great until you realise you are now responsible for absolutely everything. In this episode, Michael sits down with…
No Appointment NecessaryRichard Higgs: The MSK Clinic Lessons Nobody Teaches You
About this episode What does it actually take to open a physiotherapy clinic and make it work? In this episode, Michael sits down with Richard Higgs, owner of…
No Appointment NecessaryJack Chew Returns: Is MSK Heading in the Wrong Direction?
About this episode The MSK industry is full of new technology, new ideas and new ways to sell healthcare. But how much of it genuinely improves patient care…
No Appointment NecessaryWhat Clinic Owners Get Wrong: A Clinician’s View from Inside the Treatment Room
About this episode Clinic owners spend a lot of time talking about what clinicians should do better. Far fewer ask clinicians what clinic owners are getting…
No Appointment NecessaryHMDG: The Untold Story | Healthcare Businesses and The Female Touch
Overview Most people see the success story of a business. Very few see what it actually costs to build one. In this episode, Michael sits down with HMDG…
No Appointment NecessaryThe Revenue Leakage Most Clinics Never Track - With Jared at Coherent Healthcare
Overview Part honest conversation, part industry insight, this episode explores one of the most misunderstood topics in healthcare: sales. Most clinics think…
No Appointment NecessaryClinic Benchmarking Live with Flex Physio
Overview Part industry analysis, part honest conversation, and a clear reality check for clinic owners who want to know where they actually stand. Most clinics…
No Appointment NecessaryThe Patient’s Take: Trust, WhatsApp and Modern Patient Relationships
Overview Most clinics obsess over clinical quality. Very few audit the experience around it. In this episode, Michael sits down with Heather, a former agency…
No Appointment NecessaryIf Money Fixed Clinics, We’d All Be Fine
Overview Most clinic owners don’t burn out because they’re “bad at business.” They burn out because they’re carrying too much, in an industry that rarely…
No Appointment NecessaryClinic Owner & Product Founder: What It Really Takes to Build a Rehab Device
Overview Every physio has thought about building a better rehab tool. Very few follow it all the way through. In this episode, we speak with Matt Anstey…
No Appointment NecessaryCuddles Don’t Scale with Rehab Guru
Overview In this episode of No Appointment Necessary, Michael sits down with Simon and David, the founders of Rehab Guru, to unpack what it’s really like to…
No Appointment NecessaryAll Things PMI, Payments and Getting Paid Faster with Ben Morfoot (Effra)
Overview Most clinics don’t have an insurance problem. They have a systems problem. From the moment a patient walks out the door, clinics are relying on manual…
No Appointment NecessaryAll Things Planning, Strategy and Coaching with Celia Champion
Overview Choosing a coach should make running your clinic clearer. For many owners, it does the opposite. The industry is full of confident promises, packaged…
No Appointment NecessaryThe New Clinic Playbook: Pricing, Technology, and Retention
Overview: Most clinics don’t fail; they stall. They reach a comfortable size, decent revenue, and a full diary, and then everything gets harder. Margins…
No Appointment NecessaryHow AI Phone Answering Saves Clinics Time, Money, And Patients
Overview: The phone rings, no one answers, and the patient disappears. That tiny moment is where clinics lose revenue, trust, and momentum and it’s exactly…
No Appointment NecessaryWhy the Smart Money in Clinics Is Moving to Pilates
Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry…
No Appointment NecessaryNo One Gets Out Alive! Networking for People Who Hate Networking
Most clinic owners think they’re networking. Jonathan Shearer explains why they’re wrong. In this episode of No Appointment Necessary, Michael speaks with…
No Appointment NecessaryFrom Cryo Chambers to Clinic Chains: The Carter & George Expansion Story
Overview Most clinic owners fantasise about scaling. Rhys Carter actually did it. In this episode of No Appointment Necessary, Michael speaks with Rhys Carter…
No Appointment NecessaryJack Chew - Live and Undressed. Part 1
Overview Most people in MSK talk about “community” like it’s a slogan. Jack Chew actually built one. In this episode of No Appointment Necessary, Michael sits…
No Appointment NecessaryWhy MSK Clinics Sink: A Former Physio’s Breakdown of Bad Advice and Bad Decisions
Overview: From Clinic Owner to Marketing Consultant: Mark Reid on What Really Sinks MSK Clinics Mark Reid used to run a physio clinic. Now he works inside one…
No Appointment NecessaryA Family Affair! Musical theatre, Sheffield feet and TikTok podiatry
Overview This one is chaos, honesty and a masterclass in how a small clinic becomes a serious force. Emily from LR Podiatry joins Michael for a conversation…
No Appointment NecessaryBuy My Clinic, Not My Soul: Valuations, Roll Ups and MSK Reality
Overview: There has been more noise about MSK acquisitions in the last two years than in the previous twenty. Most clinicians still misunderstand what M&A…
No Appointment NecessarySod It, Let’s Open Another Clinic - Risk, Recurring Revenue & Burnout
Overview Most clinic owners talk about taking risks. Andy actually did it. He bought a declining osteopathy clinic, rebuilt it from the inside out, then opened…
No Appointment NecessaryThe Strip Club Special - Building a Brilliant Physio Business
Overview Most clinic owners try to grow by “doing more physio.” Patrick didn’t. He built a full ecosystem. He took over a strip club, turned it into a medical…
No Appointment NecessaryClinics, Consolidation and Bad Advice: An Investor’s Unfiltered View of MSK
Overview: When HMDG sold, most people assumed it was a simple acquisition. It wasn’t. Michael Schumacher sits down with new owner Ben Marcilhacy to talk openly…
No Appointment NecessaryHe Stayed at Home and Built a Clinic Instead! This Is What ‘Doing It Properly’ Looks Like
Overview: Clinic builds normally take years to get momentum. Jack did it in 18 months. In this episode, Michael Schumacher talks with Jack Winyard, founder of…
No Appointment NecessaryMaking Money the Uncommercial Way - Innovation, and the Myth of the “Golden Goose”
Overview: Neuro physio is not MSK with a different label. It is a different universe entirely. In this episode, Michael Schumacher talks with Adam Poulter…
No Appointment NecessaryPodiatrists Eat Their Young! A Conversation with Nick Knight
Overview: Podiatry is one of the most misunderstood professions in MSK. Nick Knight joins Michael Schumacher to talk honestly about why podiatry struggles with…
No Appointment NecessaryThe Great Physio Shake-Up with Katie Knapton and Physio First
Overview: Michael Schumacher sits down with Katie Knapton, Chair of Physio First, for a blunt conversation about private practice, resistance to innovation…
No Appointment NecessaryThe Realities of Expanding Your Business Through Acquisition - It Ain’t All Sunshine and Rainbows!
Overview: Everyone talks about buying clinics like it’s a cheat code to success. The reality is debt, staff friction, culture clashes and years of delayed…
No Appointment NecessaryThe Recruitment Episode Every Clinic Owner Needs to Hear
Overview: Clinics keep saying there is a “shortage” of MSK clinicians. There usually is not. In this episode, Michael Schumacher and Laura Gilham from Recruit…