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The Patient’s Take: Trust, WhatsApp and Modern Patient Relationships
Overview
Most clinics obsess over clinical quality.
Very few audit the experience around it.
In this episode, Michael sits down with Heather, a former agency owner, now AI advisor, and long-term MSK patient, to get an outsider’s perspective on private practice. From first phone calls to follow-up WhatsApp, pricing strategy to practitioner branding, this is an honest look at what patients actually notice.
They explore why “great clinicians” aren’t enough, how small operational details drive referrals, what women in leadership experience differently, and where AI genuinely adds value, without…
The skinny
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