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From Cryo Chambers to Clinic Chains: The Carter & George Expansion Story
Overview
Most clinic owners fantasise about scaling. Rhys Carter actually did it.
In this episode of No Appointment Necessary, Michael speaks with Rhys Carter, co-founder of Carter & George, about how a bored physio in Dubai, a conversation with Jamie George and an overbuilt first clinic turned into one of the fastest-growing MSK groups in the UK. They cover the early mistakes, the “celebrity effect”, the point Rhys had to stop treating, and why data, people and unit economics became the backbone of everything.
Then they get into the part everyone wants: acquisitions, valuation reality…
The skinny
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