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The Great Physio Shake-Up with Katie Knapton and Physio First
Overview:
Michael Schumacher sits down with Katie Knapton, Chair of Physio First, for a blunt conversation about private practice, resistance to innovation, bad incentives, and why clinics still struggle with business basics. They get into AI, video consults, practice standards, PMI negotiations, and the brutal reality of running clinics in 2025. No fluff. No polite industry theatre.
Show Notes:
Most interviews with professional bodies are polite, filtered, and pointless.
This one isn’t.
Michael speaks with Katie Knapton, Chair of Physio First, clinician, and founder of a national video…
The skinny
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