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Why MSK Clinics Sink: A Former Physio’s Breakdown of Bad Advice and Bad Decisions
Overview:
From Clinic Owner to Marketing Consultant: Mark Reid on What Really Sinks MSK Clinics
Mark Reid used to run a physio clinic. Now he works inside one of the UK’s biggest MSK marketing agencies. In this episode, Michael Schumacher and Mark tear into the uncomfortable truths of the industry: bad advice, guru nonsense, sunk-cost fallacy, flawed pricing, chasing “perfect patients”, social media guilt, and why most clinics don’t measure a single thing properly.
Show Notes:
Most people in marketing have never treated a patient. And most physios have never looked at a balance sheet.
Mark…
The skinny
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