Shows / The Marketing Millennials
The Marketing Millennials
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of…
Episodes
- The Marketing Millennials
248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital
No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of…
- The Marketing Millennials
Why Marketing Works: How to sell to the wealthy
If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to…
- The Marketing Millennials
247 - How AI is Going to Change the Creative Process, with Russ Perry, CEO of Design Pickle
Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and…
- The Marketing Millennials
246 - Why is Influencer Marketing a Scam? with LondonLaz
9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could…
- The Marketing Millennials
245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs
Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore…
- The Marketing Millennials
Why Marketing Works: The Most Interesting Campaign in the World?
Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too…
- The Marketing Millennials
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to…
- The Marketing Millennials
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor, Chief Business Officer of NextRoll and former President of…
- The Marketing Millennials
Why Marketing Works: The Curious Case of Scotland’s PR Plesiosaur
Aye! Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er…
- The Marketing Millennials
242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at Staud
What does it take to become a successful fashion brand in today's market? According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a…
- The Marketing Millennials
Why Marketing Works: How a 26 Year Old Created Cycling’s Greatest Marketing Spectacle
Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right…
- The Marketing Millennials
241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew
Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as…
- The Marketing Millennials
240 - What Most Marketers Don’t Know About the Cialdini Principles, with Bas Wouters, CEO of Cialdini Institute
There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these…
- The Marketing Millennials
Why Marketing Works: A True American Origin Story
Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American…
- The Marketing Millennials
239 - How to Use AI to Level Up Your Content Distribution, with Ross Simmonds
As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower? Stop thinking about AI as your arch-nemesis…
- The Marketing Millennials
238 - How to Capture and Keep Your Audience’s Attention Using Neuroscience, with Ted Harrison
What does a former Twitter insider believe about the future of capturing the short-form attention span? Sorry. What was that first sentence? I was writing this…
The Marketing Millennials237 - Rare Beauty’s Marketing, with CMO Katie Welch
Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from…
- The Marketing Millennials
Why Marketing Works: Ryan Reynolds Built a $350M Fortune off the Back of Stellar Marketing
Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and…
The Marketing Millennials236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous
This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game…
The Marketing Millennials235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares
Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down…
- The Marketing Millennials
234 - How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform
Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your…
The Marketing Millennials233 - Crafting Great Performance-Driven Creative, with John Solomon, CMO of Therabody
Creative is great, but… If it doesn’t drive performance, what are you doing? Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from…
The Marketing Millennials232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck
Are you looking for strategies to improve your brand's storytelling and marketing efforts? Eric Dyck, President of the DTC Newsletter, shares his insights on…
- The Marketing Millennials
231 - Influencer Marketing Trends to Pay Attention to, with Dikla Bengio
Influencer marketing is all about one thing: relationships. If you don’t start treating your creators more like long-term partnerships and friends, then you’re…
The Marketing Millennials230 - The Marketing Genius Behind One of E-Commerce's Top-Selling Supplements, with Albert Matheny
How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? Founder Albert Matheny stops by…
- The Marketing Millennials
Why Marketing Works: How The Eyewear Industry is Lying to You
You can’t think of eyewear now without the brand Warby Parker coming to mind. But it wasn’t always that way. Before Warby Parker reigned supreme, Luxottica…
- The Marketing Millennials
229 - How to Create a Go-to-Market Strategy, with David Malpass
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and…
- The Marketing Millennials
228 - How to Build Authority on LinkedIn, with Mark Jung
Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build…
- The Marketing Millennials
Why Marketing Works: How This Brand Became the #1 Arctic Apparel Brand Around World
It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it? Canada Goose. And…
- The Marketing Millennials
The Marketing Hill Mash: The Customer is King
People’s perspective on what great customer service looks like is shifting. So how can you keep up? In this week’s marketing hill mash, we’ve amassed some of…
- The Marketing Millennials
227 - 7 Deadly Sins of Websites, with Sam Dunning
Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of…
- The Marketing Millennials
Why Marketing Works: How Dollar Shave Club Dominated DTC
Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of…
- The Marketing Millennials
The Marketing Hill Mash: Quick and Dirty Tricks for Upping Your Marketing A-Game
Looking for some quick and dirty marketing hacks to boost your marketing A-game? Daniel’s diving back into the archives to find some of the best, most…
- The Marketing Millennials
226 - How to Build an Authentic Personal Brand, with Amelia Sordell
How can you build a strong personal brand that resonates with your audience? Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of…
- The Marketing Millennials
Why Marketing Works: From Sim Racing to the Streets (Gran Turismo’s Marketing Genius)
What separates the Mad Men from the boys? Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series…
- The Marketing Millennials
The Marketing Hill Mash: If At First You Don’t Succeed, Dust Yourself Off and Test Again
If it ain’t broke, don’t fix it. But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars. In this mashup…
- The Marketing Millennials
The Best Tactics to Increase Your Conversion Rates (Solo Edition)
It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to…
- The Marketing Millennials
225 - How to Make B2B Content More Engaging, with James Carbary
Struggling to create engaging B2B content that resonates with your audience? Then maybe it’s time to make it more human. Tune in as Daniel chats with James…
- The Marketing Millennials
The Marketing Hill Mash: The Key to Great Marketing is Simpler Than You Think
Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great…
- The Marketing Millennials
Channeling Desire in Marketing, with Aaron Orendorff
Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. In this episode rewind, Daniel and Aaron dissect Aaron's…
- The Marketing Millennials
224 - How to Build a Thriving Community, with David Spinks
What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David…
- The Marketing Millennials
The Marketing Hill Mash: We All Just Want (Our Content) to Be Seen
As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is…
- The Marketing Millennials
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From…
- The Marketing Millennials
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?…
- The Marketing Millennials
Mastering SEO and Accessibility, with Rejoice Ojiaku
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive?…
- The Marketing Millennials
The Marketing Hill Mash: The Customer is Always Right… Right?
Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s…
- The Marketing Millennials
The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with…
- The Marketing Millennials
Are User Personas a Waste of Time? with Adrienne Barnes
Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer…
- The Marketing Millennials
Creating Campaigns that Generate Demand in 2024, with Kyle Lacy
In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get…
- The Marketing Millennials
222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore…
- The Marketing Millennials
Five Content Marketing Predictions for 2024 (Solo Edition)
What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new…
- The Marketing Millennials
221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown
Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on…
- The Marketing Millennials
220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices
Forget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision…
- The Marketing Millennials
The Marketing Hill Mash: Invest in People, Not Numbers
It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re…
- The Marketing Millennials
219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford
How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to…
- The Marketing Millennials
218 - Do Growth Loops Actually Work?
Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of…
- The Marketing Millennials
Marketing Hill Mash: Content Market Fit
Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you…
- The Marketing Millennials
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing…
- The Marketing Millennials
216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix
How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins…
- The Marketing Millennials
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly…