222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin

The Marketing Millennials · Dec 21, 2023 · 40m

Are you missing out on the power of pre-suasion in your marketing strategy?

In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors.

She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception?

Plus, learn about the psychology behind priming your audience…