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233 - Crafting Great Performance-Driven Creative, with John Solomon, CMO of Therabody
Creative is great, but… If it doesn’t drive performance, what are you doing?
Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance.
He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of…
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