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Channeling Desire in Marketing, with Aaron Orendorff
Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.
In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead.
Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race.
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The skinny
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