219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

The Marketing Millennials · Dec 12, 2023 · 41m

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.

Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.

And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand…