Latest / The Marketing Millennials
225 - How to Make B2B Content More Engaging, with James Carbary
Struggling to create engaging B2B content that resonates with your audience?
Then maybe it’s time to make it more human.
Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team.
Plus, learn the reasons why James thinks audience building is critical to launching any podcast and…
The skinny
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